Compliance

Quality & Compliance, Built In

We treat compliance as an operating system, not a checkbox. Here’s exactly how we protect advertisers, publishers and consumers on every campaign.

How we operate

Six pillars of how we stay clean

Each one is an active process we run, not a promise on a page.

👤

Publisher vetting & KYC

Every publisher is screened before activation, we verify identity, review traffic sources, and only work with partners we know by name. No anonymous or unvetted traffic ever reaches a campaign.

📄

Creative & offer review

All creatives, landing pages and ad copy are reviewed against advertiser guidelines and regulatory standards before anything goes live, and re-checked whenever an offer or flow changes.

Consent & contactability

We require verified, documented consent on every lead. Opt-in records, timestamps and source URLs are retained, and suppression / Do-Not-Contact requests are honored across the network.

🛡

Fraud prevention & quality

Layered detection filters bots, duplicates and low-intent traffic. Calls and leads are validated in real time, and suspicious sources are paused before they ever scale.

🔒

Data protection & privacy

Personal data is handled on a need-to-know basis with access controls, data minimisation and retention limits, aligned to modern privacy expectations and advertiser requirements.

📊

Transparency & audit trail

Source-level tracking on every conversion means a clear audit trail. You can always see exactly where a call, lead, sale or install came from.

Before we scale

What we check, every time

No source scales until it clears each of these.

Creative review

Every creative approved against advertiser and regulatory standards before launch.

Consent & email controls

Verified consent, retained opt-in records, and disciplined email / SMS practices.

Duplicate handling

Dedup logic protects advertiser spend and keeps publisher payouts honest.

Source reporting

Source-level visibility on every campaign so buyers know exactly what they pay for.

Fraud screening

Bot, duplicate and low-intent filtering runs before any source is scaled.

Data security

PII is protected, access is limited, and retention is capped to what’s needed.

Regulatory alignment

Frameworks we work within

We build our processes around the rules that govern calls, leads and data.

TCPACAN-SPAMGDPRCCPA / CPRADo-Not-CallVertical-specific rules

TrafficClan aligns its operational practices with the frameworks above and with each advertiser’s vertical-specific requirements. This page describes how we work and is provided for information only, it is not legal advice, and it does not create any warranty. Publishers and advertisers remain responsible for their own legal compliance in the jurisdictions they operate in.

Shared responsibility

What we expect from both sides

Compliance works when everyone plays their part.

Publishers agree to

Clean, consented traffic

  • Only send traffic from approved, disclosed sources
  • Use approved creatives and landing pages, no incentivised or misleading claims
  • Capture and retain valid consent for every lead
  • Honor caps, geo and time-of-day restrictions
  • Never buy, resell or co-mingle traffic without approval
Advertisers provide

Clear rules & fair play

>
  • Clear, written buyer criteria and caps upfront
  • Compliant offers, creatives and disclosures
  • Reasonable, documented return / rejection reasons
  • Timely feedback so quality can be tuned
  • Data used only for the agreed purpose
Report a concern

See something off? Tell us

Suspected fraud, a non-compliant creative, or a consent issue, we want to know, and we act fast.

  • Email compliance@trafficclan.com
  • Reviewed by the compliance team, not a queue
  • Offending sources paused while we investigate
  • We follow up with an honest outcome

Partnerships Built On Trust

Compliance-first is how we keep advertisers, publishers and consumers protected, and how we scale without surprises.